This is the advertisement of Coca Cola Corporation in Thailand. Unlike Pepsi Cola Inc., which always use the Star or Celebrity Power such as David Beckham, Jay Chou, F4. Jolin, Michael Jackson and some others to penetrate to the industry or to advertise their product, Coca cola use a different strategy, which is used an Lovely and Beautiful Angel to help them advertise their products! Pepsi use celebrity power, it make you feel to Pop and want to grab their product hard and drink it through your throat! But Coca Cola use desire! How will you feel if the girl in the picture hand you the Coca Cola? You probably will have the strong desire of her and will grab all the money in your pocket and hand it to her just for one Coca Cola bottle! Am I right?! Nice advertising strategy!
